Istvan David

He came on for sales, the one thing the studio has never had to do. Their work sits near the top of any search for projection mapping, so enquiries always arrived on their own. The hard part was finding the people who actually commission this work, and every advertising platform starts by asking which country you want to buy. One afternoon turned it into three thousand organisations and a survey to score them.

Away from the buildings he fishes, with HOLAHAL, a lure fishing crew who film what they catch.

My mission is to create a free creative space at our collective for every artist to be who they are and free their imagination, so we can create artworks together that inspire their global audience.

What did Istvan build?

• Architectural projection mapping. Turning a building's own geometry into the canvas, which is a different craft from putting a video on a wall.