Denes Kovacs

He came on with an app he had spent three months building, and asked me to tear it apart. He walked out with a different idea, and three weeks later he had a website for it.

Seventy thousand lines, and no business model. Frontier walks a small company through the EU’s sustainability report, one conversation at a time. He had written about seventy thousand lines of it by prompting. What he did not have was a reason anybody would pay for it.

So the app is kind of there, and you can roast it. But what I'm missing honestly is the business model. It's something meaningful to do, but I'm not going to do it for free.

So I let four agents argue about it at once. The answer that hurt was not about the code. Winning one customer on German search ads would cost about 2,500 dollars, and that customer would need two and a half years to pay it back. The agent only got there after I told it off for skipping the question.

The advertising part, I completely missed out, honestly. That's one of the biggest learnings. The real cost is getting a client. I never factored in Google advertising money. That was totally new and kind of shocking to me.

He left to sell the help, not the app.

A leaner idea needs a website. On 4 October he came back with a consultancy for small businesses. It needed a name, a logo and a site. The agents went looking at what people actually search for, and he bought ESG Handled. He chose a logo, picked a design from twenty mockups, and put his old report online as a demo.

A register for this kind of advice. Then the launch research turned up a rule. In Hungary, you can only give this kind of advice if you are on a register. So the site changed shape around it. The concept he picked is the one that fits somebody who is not certified yet.

Where he is nowHis site is live, with a blog. It still needs its own domain, and search did not work in the last check. Frontier is being rethought, not finished.