Istvan David

Limelight is in Budapest, and for twenty years the work has found them.

Nobody ever had to sell. The hard part was finding the right customers. They work worldwide, and no campaign budget covers the globe. So he gave his AI agent the company website and one plain sentence, as the owner: how do I reach my customers better?

I should focus on sales today, because we have never really done it. Search projection mapping on Google and our work pops up first, so requests always came to us.

It came back with a map of his market. Two giants with a few hundred people each, a big gap, and then studios of ten or fifteen like his. One competitor it named had not existed for years, and others were missing. He sent it back to look harder.

In the end he had 3,300 sourced leads: the big events around the world for the next two years. They were sorted by when the client picks a supplier, not by when the event happens.

People who had no idea what it costs. His work is spectacular, so plenty of people ask about it with no idea of the price. He typed one line asking for a survey on his website, and got one that branches. It asks where and when, and leaves the budget for last, so a good small project is not scared off. He said it gives a professional image of the way they work.

A website that took a year. Limelight spent more than a year building its website. Near the end he bought a new domain on air, and the agent rebuilt the site on it.

It's funny. It takes more time to pay than to build.

The first version looked nothing like Limelight, so he sent it back for his own videos and design.

Where he is nowHe has 3,300 leads with who to call and when, a survey that sorts the people who ask, and a new site on his own domain. It took four hours.